New Pink:  An independent fashion label based in the heart of Los Angeles.

Every piece we release is designed in-house, embodying the spirit of LA fasion style with a distinct edge you won’t find anywhere else.

 If you're searching for the trendiest looks in the city, this is where the real fashion pulse beats.

 Our styles have been seen on celebrities and influencers who set the tone for what's next at the forefront of LA fashion.

We Don’t Follow Trends—We Define Them.